Two-thirds of Americans are ditching their favorite brands, here’s why

• Aniya Faulcon
  BioRecent Stories

  

  Aniya Faulcon is The Spark Host/Producer for WITF. She has a passion for shining a light on unique people, experiences, and perspectives within the community.
  
  Previously she worked as the People and Social Trends Reporter/Video Anchor for LancasterOnline | LNPNews. During her time there, she created video packages, provided Facebook Live coverage at community events, and wrote data-driven stories with census data and feature stories on local leaders, non-profit organizations, events, and people with unique talents and experiences within Lancaster County.
  
  Aniya also worked at WMAR ABC 2 News as a Sales Assistant and at the AFRO American Newspapers as an Executive Assistant and Media correspondent. Aniya interned at WEAA Gospel Grace 88.9 and worked at her alma mater’s radio station, WWPJ at Point Park University, where she gained skills and a passion for radio.
  
  Aniya grew up in Baltimore, Maryland and attended the Baltimore School for the arts for high school with a concentration in acting. She continued to hone her skills and passion for storytelling and later graduated from Point Park University in 2018 with a Bachelor of Fine Arts in Acting and Broadcast Reporting. Aniya is eager to continue her journey with storytelling in her role with WITF, as she aims to shed a light on real people and real stories within Pennsylvania in a variety of mediums.

 Nam Y. Huh / AP Photo

Customers shop at a grocery store in Mount Prospect, Ill., Friday, April 1, 2022. USDA says food inflation rate to soar, highest since 2008.

Airdate: November 17, 2022

Many Americans are not including products from popular brands like Cheerios, Dawn, Reese’s, Heinz in their shopping carts, as inflation takes its toll.

According to the second annual Emarsys Customer Loyalty report, almost two-thirds of Americans are ditching their favorite brands to save cash.

The data shows that income, gender, political lines, and whether a brand is made in the U.S. or not, effects a customers loyalty to a retailer.

Mark Choueke, retail expert and author of Boring2Brave, one of Book Authority’s ‘Best B2B Marketing books of all time’, said customer loyalty is not disappearing but it’s evolving because consumers have more information about brands, which gives them more decision making power.

He also said, consumers are loyal to brands because of moral reasons, low prices, great customer service, personalized discounts and incentives; but retailers have to work harder than ever before to understand how to keep up with customers’ wants and needs.

“Families have less money to put food on the table,” Choueke said. “…Retailers are going to have to fight and work a lot harder to make sure moms, dads, business owners and people with households shop for their products this season.”