A screenshot of the Facebook page for State Sen. Doug Mastriano, Republican candidate for governor, before he removed photographs of him in military uniform.
Chris Potter / Facebook
Pa. Sen. and governor candidate Doug Mastriano dials back military imagery on social media
It happened after WESA inquiry and an U.S. Army response.
-
Chris Potter/WESA
Chris Potter / Facebook
A screenshot of the Facebook page for State Sen. Doug Mastriano, Republican candidate for governor, before he removed photographs of him in military uniform.
Gubernatorial candidate Doug Mastriano has been in violation of a U.S. Army policy that governs how political candidates can use photographs of themselves in uniform — a situation he took steps to rectify last week, as the Army reached out following a 90.5 WESA inquiry about the images.
Mastriano is a retired colonel and combat veteran who served in Operation Desert Storm, and who carried out missions to help Afghan orphans and heading up a joint intelligence center in Afghanistan. That service record is a key component of his campaign and his online brand.
A Facebook campaign page, Doug Mastriano Fighting For Freedom, identifies him as “a combat veteran of the U.S. Army and a candidate for Governor of Pennsylvania.” His Twitter account, meanwhile, has repeatedly tweeted out pictures of himself in uniform. He did so several times in response to a lone tweet by his Democratic rival Josh Shapiro urging Pennsylvanians to thank veterans.
— Doug Mastriano (@dougmastriano) July 4, 2022
And until last week, both the Twitter and social media accounts were headed up with profile pictures of Mastriano in military gear. The Facebook page showed him in dress uniform and beret, while the Twitter account showed him in fatigues.
Those images were replaced last week with images of Mastriano in civilian gear, after WESA queried military authorities about whether Mastriano was in violation of military regulations.
“The Army contacted Mr. Mastriano’s campaign staff and advised them of the rules for imagery use contained within the DoD Directive and Army Regulation” after the WESA query, confirmed Army spokesman Matthew Leonard.
Me with orphans in Afghanistan
Never forget that failed democrat policies have condemned these girls to a life of oppression
Just say no to entitled politicians like @JoshShapiroPA pic.twitter.com/QM0Q33Wi5e— Doug Mastriano (@dougmastriano) July 23, 2022
A Department of Defense directive says that while veterans running for office can refer to their prior service and use images from it, “[a]ny such military information must be accompanied by a prominent and clearly displayed disclaimer that neither the military information nor photographs imply endorsement by the Department of Defense or their particular Military Department.”
Avoiding such confusion is typically handled through a disclaimer that appears in TV advertisements or written communications: Prior to last week, Mastriano himself has previously used such a disclaimer in at least one campaign video spot.
“Any military information posted by a military member not on active duty, must be accompanied by a prominent and clearly displayed disclaimer that neither the military information nor the photographs imply endorsement by the Army,” said Leonard, the Army spokesman. “This policy also applies to retired members.”
Fort Stewart, Georgia 2000 pic.twitter.com/7LpbS4DC8A
— Doug Mastriano (@dougmastriano) July 15, 2022
The military regulation on use of such imagery dates back to 2008 — a time before social media played as prominent a role in politics. The policy doesn’t specifically address whether such a disclaimer should appear on each individual social media post. It also doesn’t speak to cases where a campaign retweets posts made by others that use the imagery. (Mastriano’s account, for example, recently reposted a Tweet by Jenna Ellis, a former legal advisor to Donald Trump’s campaign who serves a similar role for Mastriano’s bid, that featured Mastriano in combat fatigues.)
But Leonard said, “The policy requires that a disclaimer be prominently displayed on the site, which at a minimum, may be included within the profile.”
As of 10:30 a.m. on Aug.15, Mastriano’s Twitter account still lacked such a disclaimer, though the account itself still includes the military images in its timeline. The profile identified Mastriano only as a gubernatorial candidate and a state senator.
Mastriano apparently did add the disclaimer to a standalone site, doug4gov.com. A screen capture of the page taken by WESA on Aug. 10 shows no disclaimer, but it has since been posted at the bottom of the site, whose homepage features a photo of Mastriano in fatigues with children.
Mastriano’s campaign did not respond to an email request Monday morning, seeking comment from WESA. It also reportedly did not respond to a request from a Philadelphia TV station that noticed the change in social media profile pictures.
A collection of interviews, photos, and music videos, featuring local musicians who have stopped by the WITF performance studio to share a little discussion and sound. Produced by WITF’s Joe Ulrich.
